Chapter 2
This chapter looks at how a Business Markets itself so the market knows about the business product
Learning Intentions
1. What is Marketing
2. What is a marketing strategy
3. What is the marketing mix
4. What is the product of the marketing mix
5. What is the price of the marketing mix
6. What is the place of the marketing mix
7. What is the promotion of the marketing mix
8. What is the role of ethics in marketing promotions
Syllabus
This section links with the syllabus under the following sections
5.5.6 - Identify the main elements of a marketing strategy
5.5.7 - Explain the elements of the marketing mix
5.5.15 - Evaluate the elements of the marketing mix (HL)
Learning Intentions
1. What is Marketing
2. What is a marketing strategy
3. What is the marketing mix
4. What is the product of the marketing mix
5. What is the price of the marketing mix
6. What is the place of the marketing mix
7. What is the promotion of the marketing mix
8. What is the role of ethics in marketing promotions
Syllabus
This section links with the syllabus under the following sections
5.5.6 - Identify the main elements of a marketing strategy
5.5.7 - Explain the elements of the marketing mix
5.5.15 - Evaluate the elements of the marketing mix (HL)