Chapter 13 - Identifying Opportunities
This chapter looks at how an entrepreneur thinks of business ideas and the process they go through to bring an idea to the market or shelf
Learning Intentions
1. What are the internal source of business opportunities
2. what re the external sources of business opportunities
3. How can new business ideas be researched
4. What types of market research can be carried out
5. What are the stages in developing a new product or service
6. How can break-even analysis help to assess the likely profitability of a business idea
Syllabus
This section links with the syllabus under the following sections
4.5.7 - Explain the changing role of a manager from Controller to Facilitator
4.5.9 - Understand how technology changes the role of management
4.5.12 - Identify the strategies for managing change (HL)
4.5.13 - Discuss the importance of Total Quality Management (HL)
Learning Intentions
1. What are the internal source of business opportunities
2. what re the external sources of business opportunities
3. How can new business ideas be researched
4. What types of market research can be carried out
5. What are the stages in developing a new product or service
6. How can break-even analysis help to assess the likely profitability of a business idea
Syllabus
This section links with the syllabus under the following sections
4.5.7 - Explain the changing role of a manager from Controller to Facilitator
4.5.9 - Understand how technology changes the role of management
4.5.12 - Identify the strategies for managing change (HL)
4.5.13 - Discuss the importance of Total Quality Management (HL)